News for 'Coca-Cola University'

Coca- Cola's superb strategies to get future-ready in India

Coca- Cola's superb strategies to get future-ready in India

Rediff.com22 Oct 2015

Coca-Cola India had stepped up its innovation push to be future-ready, company president for India and South West Asia, Venkatesh Kini, said

Sushmita Sen admits to differences with Coca Cola

Sushmita Sen admits to differences with Coca Cola

Rediff.com2 Jul 2003

The differences pertain to her modelling contract.

Why I Love Warren Buffet. It's Not What You Think

Why I Love Warren Buffet. It's Not What You Think

Rediff.com12 May 2025

'He has been one of the clearest thinkers in the history of business.'

'I've Never Written With The Market In Mind'

'I've Never Written With The Market In Mind'

Rediff.com4 Mar 2025

'When I am working on a series, be it Paatal Lok on Amazon Prime or Kohrra on Netflix, I never take it for granted that we will be back with another season.' 'It's only at the end of the season that I ask myself if I still have it in me to take the story further and if I would like to meet the characters again.' 'If the answer is yes, then I find ways to make the journey exciting for myself, like taking Inspector Haathiram Chaudhary to Nagaland.'

Meet Christina Ruggiero, first woman CEO of Coke India's bottling co

Meet Christina Ruggiero, first woman CEO of Coke India's bottling co

Rediff.com18 May 2017

The American, who moved from US Navy to the corporate world, is considered best suited for this role because of her understanding of both production and distribution. Arnab Dutta & Viveat Susan Pinto report.

Fresh ad from Coke

Fresh ad from Coke

Rediff.com12 Mar 2007

Coca Cola has launched a communication programme for 2007 summer based on the theme Sabka Thanda Ek.

US varsity suspends Coke sale

US varsity suspends Coke sale

Rediff.com31 Dec 2005

Sushmita gives thumbs down to Coke

Sushmita gives thumbs down to Coke

Rediff.com1 Jul 2003

Coke and Pepsi start talking health and nutrition

Coke and Pepsi start talking health and nutrition

Rediff.com19 May 2017

Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.

Colleges may ban colas in Gujarat

Colleges may ban colas in Gujarat

Rediff.com22 Aug 2003

What's Greenwashing?

What's Greenwashing?

Rediff.com21 Apr 2023

Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.

Coke to ramp up India ops

Coke to ramp up India ops

Rediff.com17 Aug 2007

Charting out a new growth strategy for India, soft drinks major Coca Cola on Friday said it would turn to the country for its global services in different areas.

America's most admired companies lag behind on social media

America's most admired companies lag behind on social media

Rediff.com12 Jun 2015

For example, ExxonMobil and Berkshire Hathaway, two of the world's biggest companies, only have default Wikipedia page holders as their Facebook home.

German football fans less aware of FIFA sponsors but will spend more

German football fans less aware of FIFA sponsors but will spend more

Rediff.com7 Jun 2018

National team jerseys made by Adidas are top of fans' shopping lists, followed by German flags, hats, balls, scarves and beer, while branded World Cup products such as watches and bed linen are much less popular, the survey showed.

Problem solved, say sponsors after Blatter resigns

Problem solved, say sponsors after Blatter resigns

Rediff.com3 Jun 2015

FIFA president Sepp Blatter's decision to resign amid corruption allegations at soccer's governing body is a relief for corporate sponsors who have called for more transparency at the organization, sports marketing experts said on Tuesday.

The loneliness of being a CEO

The loneliness of being a CEO

Rediff.com17 May 2017

Whether they live away from their families or with them, all CEOs struggle with work-life balance, says Shyamal Majumdar.

What lies ahead for Brand Horlicks?

What lies ahead for Brand Horlicks?

Rediff.com11 Dec 2018

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition

Dhoni sole Indian on Forbes' most valuable athlete brand list

Dhoni sole Indian on Forbes' most valuable athlete brand list

Rediff.com9 Oct 2014

India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.

The meteor who blazed across a revolutionary sky

The meteor who blazed across a revolutionary sky

Rediff.com23 Feb 2019

'George Fernandes was an innocent among the cut-throats and pickpockets who infest the political jungle.' 'He was too good a man to achieve spectacular success in the game of thrones,' notes Sunanda K Datta Ray.

Tracing the chequered life of V G Siddhartha

Tracing the chequered life of V G Siddhartha

Rediff.com31 Jul 2019

Coming from a family that has a 140-year history of growing coffee, Siddhartha, 59, initially dabbled in stock trading and wanted to work as an investment banker in Mumbai after completing his Master's in Economics from Mangalore University.

KRN's life was a saga of surprises

KRN's life was a saga of surprises

Rediff.com27 Oct 2020

'KRN's journey from a humble cottage in Uzhavoor to Rashtrapati Bhavan in New Delhi was no less spectacular than that of Abraham Lincoln from the log cabin to the White House'.

The Godfather: A Hell to Make

The Godfather: A Hell to Make

Rediff.com18 Mar 2022

Despite the Oscars, the box office glory, and the universal acclaim, Francis Ford Coppola, I am sure, remembers The Godfather with as much frustration as pride. Like Michael Corleone, he got into it with the best of intentions, and got out of it on top but lost in the heights. Sreehari Nair revisits the film as it turns 50 this month.

20 brands crowd the ring-side of Mary Kom film

20 brands crowd the ring-side of Mary Kom film

Rediff.com3 Sep 2014

Brand associations have helped Priyanka Chopra-starrer gain traction in traditional and digital media.

Women score high in sports endorsements

Women score high in sports endorsements

Rediff.com16 Apr 2015

Mirza's gutsy image has helped her equal Nehwal's endorsement fee.

Facebook India's 1st employee signs off; monetisation remains a challenge

Facebook India's 1st employee signs off; monetisation remains a challenge

Rediff.com15 Feb 2016

During her tenure, Facebook's users in the country have grown from 8 million to 138 million, making India its second largest market after the US

The Raw Pressery Story: Rs 5 crore to Rs 250 crore in just 42 months!

The Raw Pressery Story: Rs 5 crore to Rs 250 crore in just 42 months!

Rediff.com8 Sep 2017

Anuj Rakyan, the entrepreneur behind Raw Pressery, has seen his business valuation grow 50 times in a little over 3 years. The sky is the limit, he tells Rediff.com's A Ganesh Nadar.

Mr Gopichand's healthy choice

Mr Gopichand's healthy choice

Rediff.com3 Oct 2016

Brand ambassadors and their lackeys are busy opposing the idea of being held accountable, even though they are ready to take all the money, says Sunita Narain.

Why RIL, Infosys, HUL are keen to play the real game

Why RIL, Infosys, HUL are keen to play the real game

Rediff.com28 Oct 2014

Begin with ITC. Larsen & Toubro, yes. ICICI and HDFC, yes again.

A start-up that helps you learn the job while you're still in college

A start-up that helps you learn the job while you're still in college

Rediff.com1 Jun 2015

Mumbai-based start-up Purple Squirrel Eduventures is helping students decide on their careers through industrial visits

Sports Shorts: Russian athletics federation remains banned

Sports Shorts: Russian athletics federation remains banned

Rediff.com4 Dec 2018

Summary of sports events and persons who made news on Tuesday

India must stop being the West's digital colony

India must stop being the West's digital colony

Rediff.com17 Oct 2019

'India missed the software products revolution (and now is in danger of missing the platform revolution), complacent that we are the software experts of the world based on IT services prowess,' points out Rajeev Srinivasan.

Why you *need* to know this man

Why you *need* to know this man

Rediff.com22 Feb 2016

His name is Alejandro Gonzlez Irritu.

Maggi's trial by fire

Maggi's trial by fire

Rediff.com8 Jun 2015

Nestl is facing its worst crisis ever. Can it learn from its peers?

Indian economy recovering? But where and how

Indian economy recovering? But where and how

Rediff.com30 Jul 2015

Modi government needs to focus more.

Bureaucrats to boardrooms: Murthy on India's remarkable journey

Bureaucrats to boardrooms: Murthy on India's remarkable journey

Rediff.com28 Oct 2014

India has made a remarkable journey from a top-down system of economic decision-making to one that unleashed our entrepreneurial spirits but the next big jump lies in enhancing the quality of our tale.

Chandilya's grand plans to make AirAsia top airline in India

Chandilya's grand plans to make AirAsia top airline in India

Rediff.com20 Oct 2014

This was good enough for Fernandes to hire Chandilya to lead his India business.